For its very first spring edition, the ethical fashion fair, Ethical Fashion Show Paris, which promotes trendy green designers, was held in Espace Pierre Cardin, in the heart of the Parisian Fashion Week and the Fairs of second period.
We discovered there with delight, young people and pretty labels which show that even more each day ethical fashion means finally just and only Fashion!
Some designers focused on made in France and know-how such as Ï.de.M brand and its pretty creative Maïna which presents a nice high range collection of ethical jewels, made with old silver cutleries clouded and diverted in collars, bracelets, rings or earrings. Top-of-range recycling items, full with charm and refinement!
We loves My Biotiful Bag accessories where the always smiling Colette welcomes us to introduce her hit colors bags from the smart or sport small pocket, while passing by to the PC or IPad bag. My very favorite ones will be a mini satchel for kids which become a trendy small hand bag so practical for the Moms at this time.
Kaska Hass, couture label of a German creative young designer, surprises us with her innovative materials to reinterpret the smart garment woman in grey and turquoise blue gradations.
Some other brands give good and main place to natural materials, such as cashmere (Lola Bon’Heure, Saranguerel or Haveli Fashion), alpaca (Andes Made and Killa, made in Peru or the Andes), silk (Linda Mai Phung between France and Vietnam, Lina LHU France or Paglia very beautiful ready-to-wear Italian brand), organic cotton of course! (African brand Baffs with Ade its designer) or Tagua (Nodova the brand, its coloured jewels to crunch or fall in love with and Elodie its creative designer, whom we can’t stop when she talks about her women’s’ meetings, love and sharing which make her always run, run!).
With Doreen and her mark Doreen Mashika Zanzibar Africa and Couture are both revisited! There is a great class out of dresses, jewels and accessories which not only tell each one its own history but which adapt itself also to the market and the Western consumers.
In short terms it is really difficult to speak about this entire attractive creative world, even if this last Ethical Fashion Show Paris edition was not so big and the display rather intimist like in a creators’ showroom.
But all the fashion hearts were there: those which create with, those which speak about tell with and those which share, exchange with. To my point of view, Ethical New Fashion was here really what I was expected for.


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