We have met Sophie, a sparkling sweet face. She has launched SO CAPRISTI, an on-line shop of beautiful ethical jewels. The website has soft light and soft grey with a refined highlight of the jewels…
Refined jewels, high standard but affordable and trendy – very far from the common image that we have about “fair jewels”. Sophie is fond of showing high quality jewels while respecting labour conditions and impact on environment. By the way, on each designer’s page, we can read the ethical and responsible approach.
The collections are French or English, manufactured in Morocco, Madagascar, United Kingdom, Kenya or Mexico. There is horn from West Africa, ebony, shagreen, brass, silver that is extracted in ethical conditions, beautifully worked by Touareg people. There are also recycled materials : all the jewels have a story and deep know-how.
When we admire these jewels, we see a special thread : Sophie has chosen them for their fineness but also for their soft and strong personality. The sober way of presenting the jewels also strengthens the feeling.
Jewels are classified by style : So Pure, So Classic, So Ethnic…
Some of the brands are well-known such as Ombre Claire, Ikken or Fifi Bijoux. Others are more confidential but well settled locally like Patams in Brasil.
Well, just let yourself be tempted and indulge yourself, in an ethical approach…
To give meaning to the beauty : that’s the point !


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